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What's your

FINANCIAL
PERSONALITY?


Use our Financial Personality Profiler to find out exactly what kind of saver (or spender) you are.

Discover the amazing powers you possess as well as your nemesis (we all have our foes to battle). We’ll load you up with some Good Thinking too - helping you understand more about yourself and your finances.

So grab your cape and let’s get started.


Discover your personality

Meet the Superheroes

You're…

Superpower

Nemesis

About you

Power Ratings

Your mission

*Financial personality groups created by Future Foundation, an independent consumer trends agency. Research sample: 5,007 online respondents aged 16+, UK, 5th-15th February 2016. 

Meet the superheroes

Go again

Could your money work harder?

Thinking of investing? Choose an Aviva Stocks & Shares ISA and you could get a reward of up to £100. Terms and conditions apply. The value of your investment can go down as well as up and you could get back less than you paid in.

Learn more about saving smarter

Anyone can do things to be smarter with their money - even the most dedicated spender. We've put together a selection of tips and articles to help, all in one handy place.